October 15, 2018
the creator of world’s thinnest Bluetooth tracker, today announced that it has partnered with , the No.1 specialty electronics retailer in the United Arab Emirates (UAE). Safedome’s innovative tracker card will be displayed, demonstrated and sold from the innovative inside Sharaf DG.
the creator of the world’s thinnest bluetooth tracker card, has taken innovation to a new level by developing the first wireless charging Bluetooth 5 tracker card.
“Our team is driven to design and develop new technology innovations that improve the lives of our customers.” explains Matt Denton CEO of Safedome.
Safedome is a Bluetooth tracking card made to fit in a standard wallet. The card connects to your smartphone via Bluetooth 5. Alerts are received on your phone when Safedome moves out of range. Safedome can also find your misplaced phone, even if it is on silent.
“Our founding principle has always been to design functionally beautiful products that solve everyday problems. Of course, great technology is never easy to do, it requires commitment and the right creative team around you” says Denton.
“We wanted to squeeze the latest Bluetooth 5 into our thin card form factor. We moved to 5 as it sets the bar for truly connected devices, doubling range and data throughput. It makes IoT (Internet of Things) real and helps make our products more useful”.
Safedome set out to push the boundaries and develop the world’s thinnest tracking card, achieving 0.76mm form factor. It required a highly specialised manufacturing processes.
“In the early stages of development, chip technology was too thick for the ISO (credit card). We worked to take just the chip from the die and wire bond it directly to the PCB, this then gave us the thinness we were after.” explains Phil Webster, Head of Operations.
Future-proofing the Safedome card by integrating QI wireless charging technology, has gained a positive response from customers who care about the environment and product lifespan.
“Wired chargers can easily get lost in cable clutter and are rapidly disappearing. What better place to charge the card than the same pad you use for your new Apple iPhone, Samsung or your new smartwatch.” says Denton.
“With technology advancing at a fast pace, it is important for brands like Safedome to take along customers, demo the product and explain the benefits. We welcome Safedome into our stores and we believe that the experience we provide at the will help Safedome not just sell but also build a brand,” said Nilesh Khalkho, CEO of Sharaf DG. At the Solution Bar customers can touch, feel, understand the story behind the product and the benefits before they buy.
Safedome products will be available online () and at Sharaf DG’s Times Square Center, Deira City Center, Ibn Battuta Mall and Abu Dhabi Mall with live demos at the Solution Bar at all the four stores. “Safedome has more innovation in the pipeline, including several industry-firsts coming this year”, reveals Denton.
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About Sharaf DG
Sharaf DG is the No.1 Specialty Electronics Retailer in UAE and operates over 35 stores in UAE, Oman, Bahrain, Egypt and a successful ecommerce platform. Sharaf DG serves millions of customers in its stores and online, has partnered with over 300 Global Brands and is a member of Euronics International () which operates over 10,000 stores in over 30 countries. It launched Program in 2017 which provides Retail As A Service exclusively for award winning and innovative products from startups across the world in a prime space inside the big Sharaf DG stores. The company is headquartered in Dubai, United Arab Emirates. Connect with Sharaf DG on , , ,
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